In the Software/Technology Industry, there is this buzz phrase called Minimum Viable Product (MVP) which according to Eric Ries is “[the] version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”. In this post, we will illustrate how the Design Sprint can help companies get to an MVP faster and more cost-effectively.
Companies from different sizes (Large, Startups etc) have been using this concept for a while now as it was a safer way to test a product without investing too much money and effort. This has been working great but if you think about it, even if you can launch an MVP with the least possible effort, time and money this requires at least few months of development (if you are lucky) before you can even test if the MVP is successful. This gets worse if you actually build the full product, as you can see in the image below.
Wouldn’t it be great if there were a faster and more cost-effective way to validate an idea or solve a problem? Well, there is another way and it’s called a Design Sprint!! A Design Sprint is a five-day structured brainstorm process based on design thinking and agile development that was invented by Google and has helped them with the launch of many successful products as of today.
What makes this process successful is the mixture of different roles/expertise that contribute to the Design Sprint. At TangoCode we create this through collaboration with our clients and our internal team. Our team is comprised of members in a variety of roles (Marketing, Engineering, Sales etc) we then include our client’s stakeholders with this powerful team we can then facilitate this state of the art process to find the best solution to any wicked problem or new brand idea.
At TangoCode we have done this process several times with clients spanning different industries with excellent results. We have also used it internally in our own products, for example, our Soccer Fan App (https://tangocode.com/project/soccer-app-mobile/) which has more than 300K downloads just for Android and we just launched the iOS version.
Repeating this process over and over has helped us master it and adapt it more to our own company’s culture. Read more about what the Design Sprint looks like for us.
At a high-level summary, the 5-day process consists of:
Monday(Understand): Gathering as much information as possible about the problem or new idea.
Tuesday (Diverge): Creation of different ideas that could solve the problem.
Wednesday (Decide): Vote and decide on the ideas that would best solve the problem.
Thursday (Prototype): Mockup the solution into a clickable prototype.
Friday (Test): Validate the clickable prototype with real testers and use the feedback to enhance the prototype.
You can learn more about this Design Sprint process here or check out the video below.