2019 is here, and the digital marketing landscape looks promising for the coming year. While all the standard things, like PPC, SEO, content marketing, and social media are here to stay, some parts of the industry will experience a dramatic shift in the coming months.
If you’re a professional working in the digital marketing space, staying on top of these trends is critical.
Whether you’re running a digital marketing agency or an enterprise, these digital marketing trends will be essential this year:
1. Artificial Intelligence
Artificial Intelligence is here, and it’s here to stay.
Also known as AI, Artificial Intelligence is technology built to analyze customer behavior and search patterns, gather and utilize data from various platforms, including social media, blogs, and business websites, and help companies understand how customers use a product, good, or service.
Looking for an example of AI in the real world? Consider Facebook’s messenger bots, which have gone leaps and bounds towards helping companies optimize and streamline their customer service. While many people believe AI is only applicable for huge corporations, there are many simple ways to incorporate it into your marketing strategy, starting right now.
*Our Co-Founder and CTO, Veronica Buitron, will be speaking on a panel at LSA19 about AI and automation titled, “The future of advertising will be automated”.*
Personalization has been a trend for a few years now, but it’s especially important as we move forward into 2019, and everything that comes with this new year. Personalization is an umbrella term, but it refers to personalizing various forms of marketing, including content, products, emails (96% of organizations currently believe that email personalization improves marketing outcomes), and more.
In a world where data is more readily available than ever before, creating custom content has never been easier.
3. Video Marketing
According to the numbers, incorporating video into your digital marketing strategy will be critical in 2019.
As it stands now, 70% of customers have shared a brand’s video, 72% report video content increases conversion rates, and 52% of consumers report that watching product videos makes them better-informed and more able to make online purchasing decisions.
In 2019, video goes far beyond YouTube, though, so don’t hem yourself in. To create viral videos, you’ll want to share them on social platforms, like Facebook Live, Instagram, or LinkedIn. This makes it easier for your videos to reach their intended viewers and pick up a large following in the process.
The Future of Digital Marketing is Bright
While change is always a bit frightening for anyone in the marketing space, digital marketing is one industry that shifts with the tides, and there’s no way to stop that! As the years wear on, technology becomes more and more advanced, providing new opportunities for companies and their marketing departments.
These three trends promise to render 2019 the year of digital marketing. What’s more, anyone who gets onboard now will have a competitive edge over the late adopters that come in as the year wears on.