A Stand Out Tool for Verticalized Marketers
If you are a company that helps SMBs promote their business or products through ads, you know how exhilarating it is to help SMBs advance and compete, and to see your efforts translate into sales, ROI, you are making an impact and it feels good. However, although...
The Future of Self-Serve in Digital Marketing
The world of ad-buying has been talking about self-service for a while, and how agencies are doomed and soon we will all be directly buying from Google, Facebook Amazon, SnapChat, etc. without the need for a third party in between. Although Google has made multiple...
A Leaner But Stronger Marketing Technology Stack
In the new world of the after-effects of the pandemic, many companies are focusing on becoming leaner and how they can do more with less. That applies to all areas of an organization, including your marketing stack. Today, more than ever, it is a great moment to...
COVID-19 lessons for an SMB owner
As an SMB owner, I know I will have a story to tell my grandkids. I lived through a pandemic while owning a small business. And I’m not going to make it rosy, it was/is hard, difficult and downright scary. However, all I could do was to focus on what I can control,...
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