3 Important Google Updates Coming This Fall

3 Important Google Updates Coming This Fall

As we head into the holiday season, it’s a great reminder that 2017 is just 2 short months away. While you’re making all of your New Year’s resolutions, don’t forget about your SEO strategy. It might need an overhaul. Digital trends are changing. According to an...
How to Convey Value to Your SEM Clients

How to Convey Value to Your SEM Clients

As an SEM director, it’s your job to provide the highest level of value to your clients. Today, more than ever before, your clients may already know the functions and benefits of search engine marketing (SEM), and they may have some preconceived notions about what you...
How to Effectively Manage Rising Branded CPC

How to Effectively Manage Rising Branded CPC

When a potential customer searches for your client online, they can use any number of search terms, but when they use a brand term (a keyword directly related to your client’s brand) the potential for conversion is higher because they are searching specifically for...

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