AI and Automation – The impact for marketers and how to prepare for it.
Every time that we are at the beginning of a revolution, we fear for our job security. What will happen when AI replaces my job as a marketer? Will I have a job? However, I wonder, is AI a bad thing if it replaces parts of what I’m currently doing or is it an...
3 Digital Marketing Trends That Will Dominate 2019
2019 is here, and the digital marketing landscape looks promising for the coming year. While all the standard things, like PPC, SEO, content marketing, and social media are here to stay, some parts of the industry will experience a dramatic shift in the coming months....
90% of Google Analytics installs don’t have these important features installed
Written by Thomas Bosilevac, Founder MashMetrics Google Analytics (GA) is a great tool to understand what is going on with our website user behavior…or is it? Out-of-the-box, Google Analytics might actually be telling you the wrong picture. Just like any great...
The Impact of Integrated Analytics on Agile Marketing
Consumers have become increasingly sophisticated in their online activity. The continual shift in the digital devices, touchpoints, and means of interacting with your company, requires integrated analytics to track these activities and provide the data to hone your...
New Google AdWords Feature: Automatic Call Extensions
Attention all Google AdWords users: Google recently announced a new Google AdWords update. On Feb. 6, 2017, Google will begin automatically generating Call Extensions for AdWords users. According to a notice Google sent to people who use landing pages that...
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