4 Factors to Consider When Choosing an Automated Reporting Solution
Reporting is a high priority for any digital marketing agency. In the past, Microsoft Excel was the tool of choice for many marketers— but Excel wasn’t made for these reports. It got the job done, but at a high cost of human capital. Today, the process has been...
3 Important Google Updates Coming This Fall
As we head into the holiday season, it’s a great reminder that 2017 is just 2 short months away. While you’re making all of your New Year’s resolutions, don’t forget about your SEO strategy. It might need an overhaul. Digital trends are changing. According to an...
How to Convey Value to Your SEM Clients
As an SEM director, it’s your job to provide the highest level of value to your clients. Today, more than ever before, your clients may already know the functions and benefits of search engine marketing (SEM), and they may have some preconceived notions about what you...
How to Scale the SEM Practice in Your Digital Marketing Agency
As a marketing director for a digital marketing agency, you’re no stranger to analytics and measurement. But when was the last time you turned that critical eye away from your clients and toward your own organization? The demand for search engine marketing expertise...
How to Effectively Manage Rising Branded CPC
When a potential customer searches for your client online, they can use any number of search terms, but when they use a brand term (a keyword directly related to your client’s brand) the potential for conversion is higher because they are searching specifically for...
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