The Impact of Integrated Analytics on Agile Marketing
Consumers have become increasingly sophisticated in their online activity. The continual shift in the digital devices, touchpoints, and means of interacting with your company, requires integrated analytics to track these activities and provide the data to hone your...
New Google AdWords Feature: Automatic Call Extensions
Attention all Google AdWords users: Google recently announced a new Google AdWords update. On Feb. 6, 2017, Google will begin automatically generating Call Extensions for AdWords users. According to a notice Google sent to people who use landing pages that...
What’s Involved in Creating a Custom SEM Reporting Solution?
As a digital marketer, it’s your job to ensure the successful implementation of your clients’ digital marketing plans. If part of your offerings include managing clients’ SEM, then it’s essential to have a solid in-house SEM reporting system to keep track of all of...
4 Factors to Consider When Choosing an Automated Reporting Solution
Reporting is a high priority for any digital marketing agency. In the past, Microsoft Excel was the tool of choice for many marketers— but Excel wasn’t made for these reports. It got the job done, but at a high cost of human capital. Today, the process has been...
3 Important Google Updates Coming This Fall
As we head into the holiday season, it’s a great reminder that 2017 is just 2 short months away. While you’re making all of your New Year’s resolutions, don’t forget about your SEO strategy. It might need an overhaul. Digital trends are changing. According to an...
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