Design SprintsThrough Design Sprints we have helped clients validate ideas for:
Mobile, Web, iWatch Apps, & Marketing Technology Solutions
A Design Sprint is:
A proven collaborative process that helps clients, within one week, answer the critical business questions needed to validate an idea. Design Sprints are valuable because they help reduce the inherent risks associated with developing and launching a product.
The TangoCode team helped guide us through the process and took us to a much better place and will eventually help us create a much better product.Matthew Smith
A Design Sprint is a great first step when considering:
- Developing an idea
- A new product or feature
- Fixing a problem with an old product
- Designing a new workflow
Take your first step and get a QUOTE today!
Why A Design Sprint is an ideal first step:
After completing a Design Sprint you have a more in-depth understanding of your idea. The insights from the process allow you to make a more informed decision before investing time and money in development.
Validation Through Real-User Testing
On the final day of The Design Sprint the prototype is tested with real users. Typically, you would have to wait until after development to test a product with users. The Design Sprint, as defined by Google Ventures, provides a shortcut to learning without building and launching.
Our team consists of members from Engineering, Sales and Marketing, Leadership, and Graphic Design. The team composition is advantageous because it fosters creativity and diversity among ideas. The more perspectives we can leverage the bigger the opportunity.
Within one week we can evolve your idea into an interactive prototype. The prototype is a key factor in validating your idea with real users.
Roadmap for Moving Forward
After The Design Sprint you will have a much clearer understanding of the best approach to development for your idea. Most importantly, you will be able to make a smarter, more informed investment.
How the Design Sprint Works
Design Thinking is a methodology that is used to solve human-centered problems through a combination of empathy, creativity, and rationality. Design Sprints apply Design Thinking in a 5-day process.
On the first day, we form an understanding of the Client’s needs and business objectives. We ask questions and talk to people in a variety of roles so that we can have minimal knowledge gaps. It is critical for us to learn the technical aspects of an idea AND gain an empathy for the users and their needs.
The team then diverges and individually forms as many ideas for the solution as possible. The outcome of Tuesday is a critical path diagram. This outlines one of the critical challenges to the idea. This helps us to learn more about what we need to prototype and what assumptions we need to address.
The team votes on all the ideas for the solution and decides on the best ideas to then prototype on Thursday. The outcome is a storyboard that defines the critical path outlined the day before. This storyboard is then used to build the prototype. Along with the storyboard we create a list of assumptions that we will test with the Prototype.
On the fourth day, the team builds an interactive prototype for user testing and validation. We use the prototype to test and learn as much as we can about specific unknowns or assumptions. By doing this we can gain valuable insights about the needs of the future product.
FRIDAY: TEST AND LEARN
On the final day, we get real users to test the prototype. User testing allows us to capture intangible reactions and in real-time adjust the prototype to reflect these insights. Testing of the prototype helps to reduce the inherent risks of developing and launching a product. It takes time and money to develop a project the data-driven results of the design sprint provide validation for this investment.