Holistic Solutions for Marketing Teams
A solution for better ideation
New Product Creation
of a new product successfully
Forrester Wave™ “MRM” leader recognition
in Google ads campaign creation time
A Path To Success
Streamlined Ideation to Execution
A Digital Visual Canvas
- Workspace: To view all inflight ideas within an idea canvas, share ideas with others, and save promising ideas for future campaigns.
- Collaboration: To be able to easily provide actionable feedback & input on ideas via comment threads, comment on each part of the idea, tag and notify other users to join the discussion, and vote on the most feasible ideas.
- Creative Calendar: To view all inflight creative ideas and enable teams to easily export a visual view of the plan.
- Planning Calendar: Layout ideas by adjustable timeframes, search and display the calendar by channel, campaign, and target audience, and easily adjust dates if plans change.
After getting positive feedback through a set of successful beta launches and user testing, Idea Lab was launched as a revenue-generating product that integrated with its existing Marketing Productivity Solution.
“TangoCode consistently delivered value every single development sprint. In addition to partnering to plan and execute a backlog of features, the team also was flexible enough to directly address feedback within each release, leading to a continuously improving user experience.”
Mark Weissman, Director of Product Strategy, Plan & Spend at Aprimo