Responsive web application and scalable Content Management System
Boosting Sales Through Digital
75%
Increase
in car sales since the site launched
10,000
Monthly active users
achieved within the first 2 months
99%
Reduction
in time to add a new car to the site
75%
Increase
in car sales since the site launched
10,000
Monthly active users
achieved within the first 2 months
99%
Reduction
in time to add a new car to the site
A Path To Success
Their Story
A new market
Their Objective
Digital Car Sales
Their Challenge
Meeting customer needs
PLS had two challenges to solve that were impacting sales.
The first challenge was that PLS did not have an automated system in place to integrate their Automotive (inventory) Management Services (AMS) to the website. The integration was manual and resulted in constant inventory inconsistencies on the website along with a broken experience for their customers.
The second challenge was that most of PLS’s customers access their services from mobile devices. However, the old website was not designed to support multiple screen sizes which resulted in poorly displayed images, high drop-off rates, low engagement and impacting sales.
Boosting Sales Through Digital
Their Solution
Responsive design increases sales
The result of an easy to use responsive design brought over 10,000 active users within 60 days, increased traffic on mobile use by 20% ultimately increasing their car sales by 75%.
Following the success of the web app, operationally the company was also able to save significant time to scale their operations by reducing the time from adding a car to their inventory by 99%, down from 30 minutes per vehicle to 5 seconds.
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Aprimo
A Marketing Technology company with a custom solution for distributed marketing at scale.Contact Us
(800) 440-6325
info@tangocode.com
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