Digital Marketing Solutions for the Rental Industry
A solution for scaled search
Google Ads
Success Story
RentPath, a leading digital marketing solutions company for the rental industry, created an automated platform that builds Google Search Ads to increase traffic and lead acquisition to the property websites of their clients: rental property management companies.
Increased
ad relevance
75%
Reduction
in Google ads campaign creation time
Increased
ad relevance
75% Reduction
in Google ads campaign creation time
A Path To Success
Their Story
Building a better rental experience
RentPath is a leading digital marketing solutions company for the rental industry focused on simplifying the rental search experience, by driving quality renter leads that result in occupancies and a high return on investment through their sites Apartment Guide, Rent.com, and Rentals.com.
With online and mobile solutions that provide prospective renters with the information and tools they need, RentPath connects consumers with homes that reflect their lifestyles.
Their Objective
Creating room for growth
RentPath wanted to provide their clients additional value using their extensive data and knowledge of the rental industry. Offering a paid search service furthered their mission to create a unified view of consumer marketing data. With diverse marketing options, RentPath continues to grow as a one-stop-shop for connecting with the digital renter.
Their Challenge
Finding the key to faster search
RentPath has an extensive amount of data on the rental market that they can use to target in-market renters. They needed a way to connect this data with Google Search Ads. At the root, the challenge was using technology to deliver personalized ads at scale.
A Solution For Scaled Search
Their Solution
A strong foundation to scale
TangoCode built a custom platform that is a standalone solution which allows RentPath specialists’ to create relevant ads with a high degree of personalization for each property based on RentPath data, all while minimizing time and reducing room for human error. The result is more effective search campaigns and, most importantly, more leads for their clients compared to the offerings of other general digital marketing agencies.
RentPath’s platform has given them the ability to create highly-targeted, relevant ads at scale to in-market renters at the exact time of their search. The combination of their data and innovative use of technology has given them the ability to accomplish what others can not, solidifying their position as market leaders.
Get Inspired By Another Success Story
Apartment Guide
Building a platform for Facebook Ads at scale. Connecting in-market renters with relevant ads for the properties that best fit their needs.
Contact Us
(800) 440-6325
info@tangocode.com
Chicago (H.Q.), USA
Montevideo, Uruguay
Cuenca, Ecuador
“We’re a software development company inspired by our clients’ vision. They trust our nimble, technical expertise and business savvy to achieve their goals.” Veronica Buitrón, Co-Founder, CTO