Helping more teens in Chicago experience the Arts

A Teen Friendly App

iOS & Android

Success Story

Urban Gateways, a nonprofit in the art space partnered with TangoCode to build an iOS and Android mobile application to increase the exposure of arts to 13 to 19-year-old teenagers through the Teen Arts Pass (TAP) directly from their mobile devices.

Abby Prescott

“Through their Inception Process, Tangocode developed a deep understanding of Urban Gateways and the Teen Arts Pass program and all our potential users. In Development, they continued to impress us with best practices in UX/UI and design, as well as really smart technical solutions to link all our systems. All the while taking the suggestions of our Teen Council (the end-user) and letting them provide feedback the entire way through the process. We couldn’t be happier with this mobile application and know that our teens are equally excited about it! TangoCode built us a product that takes us to the next level with our TAP teens.”

Increased

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A Path To Success

Their Story

Access to the Arts

Urban Gateways is a nonprofit organization that engages young people in art experiences to inspire creativity and impact social change. Teen Arts Pass (TAP), a program of Urban Gateways, was launched in April 2018 as the first major Chicago-based initiative facilitating teen access to the rich arts and culture landscape of the city. TAP invites young people ages 13-19 to access day-of-show tickets to performance venues, theaters, and other cultural institutions across the city for just $5. By creating a program that invites all teens to enjoy the arts, Urban Gateways is working to dismantle the assumption that these spaces belong to the elite.

Their Objective

Making the Arts accessible to Teens

TAP expands arts access and equity for all teens to foster the next generation of Chicago’s diverse artists, audiences, arts administrators, and advocates. Urban Gateways wanted to provide their 8,000+ registered TAP teens with a solution that allows them to engage with a multitude of live performances directly from their mobile devices to increase arts engagement throughout the city.

Their Challenge

Building an app that engaged teens

The main challenge for these apps to be successful was that the UX/UI experience had to be appealing for a mobile-first generation of teenagers from ages 13 to 19 years old. In a space that sees a high turnover on app installs, in order to guarantee this critical requirement, our designers met with teens from the TAP Teen Council for ideation and feedback. Having end-user feedback throughout the development process was extremely important for the ultimate success of the app.

Other technical challenges were:

TAPs manages all the enrollment through SalesForce so the mobile app needed to be integrated with SF to manage the signup to the app.
Teenagers could only check-in to a show if they were physically in the show location. In order to guarantee that, we had to include a combination of micro-fences (Beacons) and geolocation solutions in the mobile app.
The content of the shows was managed in WordPress so the mobile app had to integrate into this cms.

A Solution For Scaled Search

Their Solution

A strong foundation to scale

TAP Mobile app for iOS and Android devices was successfully released with a rich and superb interface and design resulting in high downloads and ratings. Some of the key features are:

TAP program sign-up
Search, filter and view performance details
Favorite a show
Geofenced event check-in

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Contact Us

(800) 440-6325
info@tangocode.com
Chicago (H.Q.), USA
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