Technology Tailored to Digital Marketers

Attention all Google AdWords users: Google recently announced a new Google AdWords update. On Feb. 6, 2017, Google will begin automatically generating Call Extensions for AdWords users. According to a notice Google sent to people who use landing pages that...

If you can’t convey the real value you’re delivering to your client, your agency is in trouble. And the best way to not only consistently deliver value but also convey that value to your agency clients is with a strong reporting solution. After all, as Peter...

Your new custom SEM reporting solution represents a substantial investment of time and money for your agency. You’ve invested time and money in creating it, and now it has the potential to drastically increase your productivity and help your employees deliver exceptional value to your clients.

Now it’s time to help your team learn to use the tool you’ve worked so hard to create. It is important to the success of your agency that onboarding users goes as smoothly as possible.

At TangoCode, our customers are constantly asking us whether they should build or buy a custom SEM reporting solution. This is such a common dilemma. There are big differences between the two approaches, and because each agency is unique, there’s a lot of research necessary to ensure you choose the right one for you. With more than 10 years’ experience in the SEM reporting business, we’ve helped many agencies just like yours determine whether to build or buy their SEM reporting solution.

If you’re considering creating a custom SEM reporting solution, here are some things to consider to make sure your system is as effective and efficient as possible for your digital agency’s needs.