Lessons from a great Product Owner
A great Product Owner can have a significant impact on the success of a project. For that reason here at TangoCode we place a lot of value on learning from our Product Owners. We determine which of their actions help the team improve performance and which can hinder a...
Build Vs. Buy: What’s the Best Way To Create an SEM Reporting Solution?
At TangoCode, our customers are constantly asking us whether they should build or buy a custom SEM reporting solution. This is such a common dilemma. There are big differences between the two approaches, and because each agency is unique, there’s a lot of research...
The Impact of Integrated Analytics on Agile Marketing
Consumers have become increasingly sophisticated in their online activity. The continual shift in the digital devices, touchpoints, and means of interacting with your company, requires integrated analytics to track these activities and provide the data to hone your...
How to Select Key Features In Your Custom SEM Reporting Solution
If you can’t convey the real value you’re delivering to your client, your agency is in trouble. And the best way to not only consistently deliver value but also convey that value to your agency clients is with a strong reporting solution. After all, as Peter...
7 Best Practices for Onboarding Your New SEM Reporting Solution
Your new custom SEM reporting solution represents a substantial investment of time and money for your agency. You’ve invested time and money in creating it, and now it has the potential to drastically increase your productivity and help your employees deliver...
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