Real Estate Ads at Scale

Rent. had an extensive amount of rental market data available to target in-market renters, but they didn’t have the tools in place for their clients to generate leads at scale and use that data to deliver valuable Google and Facebook products for their clients. They wanted a way to make this data actionable and in a way that wouldn’t incur too many human hours or costs. The solution needed to be tailored to individuals of all different backgrounds, including people without any prior digital marketing or advertising experience.

TangoCode built a custom platform that is a standalone solution which allows Rent. specialists’ to create relevant ads with a high degree of personalization for each property based on Rent.'s data, all while minimizing time and reducing room for human error. The result is more effective search campaigns and, most importantly, more leads for their clients compared to the offerings of other general digital marketing agencies. We built two simple-to-use and simple-to-sell products that activate ads at scale and connect with in-market renters on their preferred communication platforms.